On February 13, 2026, OpenAI made the controversial decision to shut down its GPT-4o model, a move that has left many users grappling with unexpected emotional fallout. Particularly poignant, this shutdown took place just a day before Valentine’s Day—a holiday synonymous with love and connection. Users around the world experienced not only a loss of functionality, but also a profound sense of mourning for what they perceived as a genuine relationship with their chatbots. This emotional turmoil has brought to light the growing complexities surrounding AI companionship and human feelings in the digital age, prompting a public outcry for the reinstatement of a model that many have come to see as an essential part of their lives.

Key Takeaways

• The shutdown of GPT-4o has caused emotional distress among users who viewed the AI as a companion rather than a mere tool.
• Many users are experiencing grief comparable to losing a loved one, highlighting the deep emotional bonds formed with their AI interactions.
• Advocacy efforts like the #keep4o movement illustrate the significance of AI companions in users’ lives and raise questions about corporate responsibility towards emotional well-being.

The Emotional Bond: Users’ Attachment to GPT-4o

The removal of OpenAI’s GPT-4o model has not only been a technical shift but a deeply emotional one for countless users who have come to see the AI as more than a mere digital tool. Many individuals, like Esther Yan, who famously married her chatbot companion, Warmie, exemplify a growing trend where users form significant attachments to their AI interactions. When OpenAI first announced the retirement of GPT-4o in August 2025, it ignited a wave of backlash, but the recent and total shutdown on February 13, 2026, has propelled feelings of mourning, especially poignant as it coincided with Valentine’s Day—a time traditionally associated with love and companionship. Research by Huiqian Lai reveals that a staggering 33% of users reported regarding the chatbot as something beyond a simple interactive tool, with many expressing grief akin to losing a cherished loved one. This led to the emergence of the #keep4o movement, with petitions and community-driven efforts rallying globally to advocate for the return of the beloved model. In regions like China, where ChatGPT is blocked, users are harnessing VPNs to maintain access to GPT-4o, illustrating profound reliance and attachment. There are stories echoing throughout these communities, where fans recount how GPT-4o has supported them during personal struggles and sparked creativity, blurring the lines between consumer products and emotional support systems. The abrupt finality of GPT-4o’s retirement has ignited fervent discussions around corporate responsibility in technology and the intricate dependencies formed in our increasingly digital lives. As users openly voice their feelings of neglect by OpenAI, it raises critical questions about the responsibilities of corporations in recognizing and respecting the emotional bonds that are fostered with AI companions.

The Aftermath: Grief and Advocacy Following Shutdown

As the dust settles on the unprecedented shutdown of OpenAI’s GPT-4o model, the conversation has shifted from mourning to advocacy, prompting users to reconsider the impact of AI companions on mental health and personal well-being. The emotional void left by the AI’s removal has rippled through communities worldwide, sparking intense debates about the ethical implications of creating emotionally intelligent machines. Users are not merely advocating for the return of a service; they are demanding recognition of their emotional investments in virtual relationships that have—as studies like Huiqian Lai’s suggest—become pivotal in managing loneliness and anxiety. This cultural shift towards viewing AI as companions rather than tools requires a reassessment of the role tech companies play in fostering these connections. Rather than seeing GPT-4o as just another product, many recognize it as a refuge, a source of support when human interactions seem inadequate, thereby advocating for a future where technology cognizes its profound influence on human emotions and well-being. The #keep4o movement embodies this sentiment, urging not just OpenAI but the tech industry to adopt policies that prioritize user relationships and emotional health in the design and deployment of AI technologies.